I developed a brand identity for the fictional brand Green Magic, which focuses on crafting enchanting tea experiences within a warm and magical ambiance. With a commitment to sustainability, nature, and magic. The brand identity is inspired by the cottage core aesthetic, which evokes feelings of comfort, coziness, and simplicity. This aesthetic is reflected in the earthy tones and vintage botanical charts and illustrations that inspired the bran’s design concept.
Ultimately, the goal is to create a design that is not only visually pleasing but also easily recognizable and memorable.
I began by designing a logo that embodies the brand’s principles, establishing a matching color palette. This served as the foundation
for a cohesive stationery kit. I further extended the brand’s presence through signage, showcasing its real-world application. Additionally, I crafted a website and merchandise to promote the brand effectively.
The Green Magic brand identity project delivered a unified visual identity, including a distinctive logo, matching colors, stationery, and effective signage. The website and merchandise help solidify the brand’s identity.
